An artisanal vodka inspired by exploration and elegance.

The brand strategy, logo, identity, visual system, and packaging were developed for a new artisanal vodka distilled from pure piloncillo by Altas de Zempoala Bottling Company. This exceptional spirit stands out for its crystal-clear appearance and extraordinary smoothness.

With the freedom to define the brand from the ground up, the initial focus was on crafting a strategy that aligns with the explorer archetype, serving as a foundation for both its verbal identity and subsequent visual identity.

This project evolved through multiple phases, each building upon the last to create a solid, coherent, and distinctive brand with both verbal and visual consistency:
• Strategic brand imagery
• Verbal identity development
• Visual exploration through moodboards
• Creative proposals for logo design and a flexible visual system to support all promotional materials and packaging
• Label design concepts for the product’s presentation at the point of sale
• Consolidation into a brand manual for future growth and portfolio expansion

Developing the visual system before executing the packaging provided the advantage of establishing a shared vision for the brand’s positioning at the point of sale.

This approach led to a clean and refined design, leveraging system elements to highlight the product’s premium qualities while maintaining conceptual and verbal coherence from previous phases.

A significant part of the visual and typographic system draws inspiration from the nostalgia of exploration, cartography, and the distinctive typography found on old maps. This connection evokes the spirit of discovery and invites consumers to explore the smooth and elegant taste of this remarkable, origin-distilled vodka.