Packaging that balances identity and connection, reflecting the essence of milk.

Packaging for a Silk sub-brand that aims to emulate and mimic the exact taste of cow’s milk, offering an identical texture and flavor. To achieve this, we developed a visual elements that could capture the experience of savoring a glass of milk, while clearly incorporating part of the texture from the main brand architecture to connect it, all while respecting the unique personality of this sub-brand.

The constant challenge in developing a sub-brand lies in finding the perfect balance—differentiating it enough to establish its own identity while retaining the graphic elements that connect it to the main portfolio. This balance is essential for achieving a strong and cohesive brand positioning.