20 years running together, celebrating with identity and style.

Identity and Visual System for Promotional Materials and Packaging

Every year, Bonafont hosts the largest women’s race in Mexico, and this special edition celebrates 20 years of making it happen.

For this milestone, the identity and visual system were designed with elements that capture the festive spirit of the event, adopting a visual style aligned with Generation Z.

This approach enhances visibility at the point of sale, sparks consumer imagination, and creates an authentic connection with an event that takes place simultaneously in three cities across Mexico.