Energy and dynamic design for the casual athlete.

Visual System and Packaging for an Electrolyte Line.

This brand, visual system, and packaging were created to reflect the visual and emotional connections of individuals who engage in aerobic exercise and train regularly but are not professional athletes.

Each element conveys an aspirational state that is both recognizable and attainable for the consumer.

The visual system, dynamic and powerful, is implemented across both individual and collective packaging. In synergy with point-of-sale materials and digital platforms, it creates a strong and cohesive visual ecosystem that enhances brand presence.