A reinvention with freshness and color.

Brand and Label Design

For this relaunch of Levité, a brand owned by Bonafont, a new strategy has been developed to reposition the beverage as an infused water. To achieve this, the formula evolves from a transparent liquid, as in previous editions, to a version with a subtle touch of color that reinforces the light nature of the parent brand.

This essence is reflected in a new minimalist brand design, featuring semi-transparent visuals seamlessly integrated into the background. This approach adds depth to the branding and offers a distinctive proposal within the category.

With a flavor portfolio tailored to consumer preferences, Levité enters a saturated market with a fresh and light proposition.