A beer with mystical essence and artisanal mastery.

Naming, Identity and Packaging

For a local brand in Baja California, naming, brand identity, and packaging design were developed for a new beer with a mystical presence.

The brand needed to be implemented into a visual system that encompassed promotional materials in bars, billboards, and bottle labels, ensuring that all applications worked in synergy.

This project included the strategic development of the brand for proper positioning, the creation of a name that resonates with the target audience, and the construction of a solid conceptual framework to guide all visual executions.

Shamanero embodies an artisanal brewmaster—mystical, wise, and deeply knowledgeable—who shares his expertise with others.

This craft beer reflects those values, visually communicated through promotional materials and packaging, reinforcing its unique identity.