A dairy alternative that balances identity, adaptation, and differentiation.

Package Design

With 27 SKUs, Silk represents a major commitment by Danone to providing a beverage alternative for lactose-intolerant consumers.

The agency’s role and challenge is to continuously adapt the verbal and visual elements to effectively communicate the qualities of each product variety within the portfolio. Although this is a global brand, it is essential to properly tailor and reassess each visual element to ensure a strong connection with the Mexican market.

The entire portfolio is divided into four categories: Family, Children, Fitness enthusiasts, and a version designed for those who enjoy milk with the same taste and texture as cow’s milk.

This brand requires constant harmonization while also maintaining a clear differentiation of the attributes that define each segment and flavor.