An explosive fusion of flavors for a generation that craves more.

Package Design

For Barcel México, the development of visual architecture and packaging identity was carried out for one of the most popular snack brands in the country. This new concept merges two different types of snacks into an explosive combination, designed to captivate a young audience eager for bold, innovative, and intensely flavorful experiences.

The main challenge of this project was how to seamlessly combine two distinct brands within a single package while effectively conveying this fusion of flavors to create a completely new product. It was essential to ensure that both identities coexisted harmoniously while highlighting the synergy between them.

The youth segment is constantly seeking new and intense sensory experiences, and Takis Duoz directly responds to this demand by delivering an unexpected and exciting flavor combination that enhances the snacking experience.